Redefining packaging, brand voice, and visual guidelines across 150+ SKUs to create a cohesive system that fueled double-digit growth and retail expansion within Unilever’s global wellness portfolio.

Creating a cohesive visual framework for Visa’s affluent products—unifying 90+ markets and issuing banks under a refined global standard for premium design.

Providing creative stewardship across Lexus’s most visible brand expressions—from campaigns to brochures—ensuring premium quality, visual cohesion, and alignment across global touchpoints.

Leading creative direction and system design for a visual identity rooted in precision, partnership, and cross-industry innovation.

Redefining packaging, visual identity, and communications to unify product lines and elevate shelf presence—building cohesion and clarity around existing core assets.

Brand refresh for one of Canada’s top creative agencies—refined legacy mark, cohesive identity system, and brand language inspired by confident navigation.